Our new mobile website is open for business, and we could not be more excited about it!
First, a little backstory—our website for desktop computers was designed to work well with iPads and other tablets. Soon after we launched it in 2013, we watched the monthly traffic from mobile devices climb to almost 35% of all visitors! You sure are a mobile bunch, aren’t you? We also noticed that nearly half of the mobile visitors were using smart phones. Uh oh. That was a problem. The desktop site was not smart phone friendly. At that time, the mobile site was bare bones—contact info, an order status checking function, and a few of our helpful web apps and all 24 of our napkin folding videos. There was no product information, and you couldn’t order anything. It needed a major overhaul. So that’s exactly what we did!
Fast and Easy to Navigate
The first thing you’ll notice about our mobile website is how fast it is. Then you’ll discover how super easy it is to get around. At the top of every page is this header:
Tapping the silhouette icon on the left side of the header takes you to the account screen where you can login if you have an account. Or, you can create an account if you don’t have one. If you’re one of the thousands of Bright Settings shoppers who has an account, you already enjoy these advantages:
- Much faster checkout
- Manage credit cards you want to use
- Manage bill to and ship to addresses
- Retrieve past orders
On the right side of the header is the familiar shopping cart. It shows the number of items you’ve added. Tapping it will take you to see what’s in there. In the center is our logo—tapping it will always take you back to the home page. Above all of these at the very top of the header is the word “MENU” with two arrows under it. When you tap on the menu arrows, this menu is revealed:
Our shopping categories are on the left side of this menu along with a link to our blog at the bottom. Customer service topics are all on the right. Since “Buy Table Linens” is one of the most popular things to do on our website, I’ll cover that shopping category now and save the other product menu selections for future blog posts.
How to Buy Tablecloths and other Table Linen Products
If you select “Buy Table Linens” on the above menu, you go to a page that allows you to browse by product, by fabric, and by color (shown below). Now let’s say you want a round tablecloth—tap on “Round Tablecloths” under the “Browse by Product” section:
Up comes the “Current Selections” screen (shown below) where you can see swatches of all the fabrics that we can use to make a round tablecloth for you. You can refine your search by making additional selections in the Fabric and Color drop down menus:
After you’ve selected the product (and fabric and color) you want to consider, tap on any swatch to be taken to a page with details about that fabric. This is also where you order your round tablecloth. For instance, if you select the first swatch, Basic Polyester Solid Colors, the following screen comes up (it’s a rather long screen, so I’m just showing the top portion):
In the subheader, you can see “Buy Table Linen made with Basic Polyester Solid Colors” with a “Select New” arrow. Selecting this arrow will take you back to the previous screen where you can choose a different fabric.
Use the “More Products” drop down menu to select any of the other products we can make with “Basic Polyester Solid Colors.” If you scroll down the screen you will see product image(s), perhaps a video, social sharing buttons, fabric care info, reviews and other pertinent info about the Basic Polyester Solid Colors fabric. You’ll also see a section labeled “Order Any Size Tablecloth“:
You can select “Calculate Tablecloth Size” to calculate the correct size for your tablecloth.”How to Measure” shows you the proper way to measure your table. After you know your correct size, select it from the “Select Tablecloth Size” menu. As soon as you enter a size the price for that size appears on the screen. After that, it’s just a matter of entering in the quantity, selecting the color you want, and tapping the “Add to Cart” button. It couldn’t be any easier to order a custom tablecloth!
I’m dying to know what you think about our new mobile website. Please let me know by commenting below. And stay tuned for future blog posts covering additional features of our mobile website that are too numerous to mention in this one blog post.