Certainly, your products and services are the most important aspect of making an impression, but a booth or table that wows can make a critical difference. Even if your merchandise is unique, a trade show tablecloth will help you seal the deal and encourage visitors to remember your product and your brand.
There are a number of ways to make your area stand out, but it’s up to you to make it happen. Remember, there’s no limit to innovation, but, if you’re stumped for ideas, consider some variation of the following:
- Incorporate your logo
Especially if you’re going to a trade show where there will be a plethora of products similar to yours, incorporating your brand logo and colors throughout your booth will help visitors associate the products you’re showing with your brand. The last thing you want is a potential customer to be impressed by your product and then forget your brand. Strong and repeated color and logo integration will ensure that that doesn’t happen.
- Use a keyword
We’re in the age of Google, so keywords are more prevalent in our lives than ever before. Is there a keyword that describes your business in a way that sets it apart from the others you’ll be surrounded by? If there is, use it. Just by reading your tablecloth show attendees will then be able to decide if what you’re selling is of interest to them. When visitors approach your table with the idea that they’re already interested in what you have to say or sell, you’ll be better able to convert them into customers.
- Use a shocking image
If you’ve ever been to a trade show or convention, you know how crowded it can get. There are tables with eager distributors everywhere, not to mention the other attendees who look almost as clueless as you feel. (Okay, that might just be my experience.) So as you’re walking past table after table of displays, what makes you stop and really interact with one in particular? Curiosity. They say a picture is worth a thousand words, so why not harness that to get the attention of passers by? Make sure the image is related to what you’re selling. Not only will it grab attention, it will also serve as the perfect conversation starter to dive in to a spiel about your product or service.
Check out our previous post to see the pros and cons of digital versus screen printing, and, as always, if you need any additional help, feel free to call our knowledgeable sales team.
May this year be prosperous for all!